The Pains of Being Pure At Heart
With their debut eponymous album, released in 2009, Brooklyn quartet The Pains of Being Pure at Heart effortlessly captured the hearts of eager audiences across the globe and won them over with twinkling, saucer eyed indie pop. With their new album, the band expand their gorgeously fragile indie pop aesthetic and rev it up to another level entirely, with the help of producers Flood and Alan Moulder at the helm.
New single “Heart in the Heartbreak” retains every bit of Pains’ uncanny knack for marrying a beautifully wistful lyric (in this case “every thought of the look in her eye/ like a cold California sky”) with a melody that could stop hearts at twenty paces, except now the band have gone widescreen, in the most exhilarating way possible. The melodies are that much more euphoric, the guitars that bit bigger, the whole thing just that much more epic.
The album has since gone on to critical acclaim, with Pitchfork naming it Best New Music and the likes of BBC, Shortlist and Independent Information, among others, also singing its praises.
New single “Heart in the Heartbreak” retains every bit of Pains’ uncanny knack for marrying a beautifully wistful lyric (in this case “every thought of the look in her eye/ like a cold California sky”) with a melody that could stop hearts at twenty paces, except now the band have gone widescreen, in the most exhilarating way possible. The melodies are that much more euphoric, the guitars that bit bigger, the whole thing just that much more epic.
The album has since gone on to critical acclaim, with Pitchfork naming it Best New Music and the likes of BBC, Shortlist and Independent Information, among others, also singing its praises.





