The newest addition to the ever-evolving landscape of Electric Picnic, the Smirnoff Stage is where everyone is welcome, where equality for artists and fans takes centre stage and your true self is celebrated. In line with Electric Picnic’s ethos to ensure everyone can fully enjoy the festival weekend, the Smirnoff Stage will include accessibility features such as an ISL interpreter, Braille and colour-coded cocktail menus, lower bar areas, noise-reducing earbuds and an accessible lift to the upper-tier Smirnoff Mezz.
Head of Partnerships at Diageo Ireland, Rory Sheridan said: “This partnership marries two of the biggest players in the industry to bring people together for unforgettable experiences and make a positive significant impact on culture and music in Ireland. At Smirnoff, we are dedicated to connecting our audience with a diverse collective of artists and ensuring that these incredible experiences are accessible to everyone.”
Festival Director of Electric Picnic, Melvin Benn said: “We’re very happy to have this partnership with Smirnoff and believe that this collaboration will add to our already diverse and unique music programming, as well as offering Picnickers an immersive brand experience at Ireland’s biggest music festival.”